Selling to the international community is an excellent opportunity for expanding your wallet and earn more dollars. You connect with new customers. Who would hate such a chance? As any other webpreneur, you want to harness your income. You desire growth and expanding your customer base. This is what moving to an international e-commerce platform hands over to you on a silver plate.
However, is it really a silver plate? Well, your focusing on the international audience lifts you to a better competitive position than localizing your operations. Also, it helps you to become creative through gaining ideas from different customers across the globe spheres. However, your dream may crash before you set off your mission. This can happen if you ignore several concepts when selecting an international e-commerce platform. Here are three aspects that can lead to failure if ignored:
It is not a puppy game. Having the right elements in your e-commerce solution is a masterpiece to success. As you know, the features and functionalities availed in an e-commerce platform define what you can and can’t do. The features define your marketing. For instance, if your platform is not SEO friendly or social media friendly, it will be hard for you to enhance your online marketing. With this platform, you will struggle to try to create an audience from both social media and search engines. Hence, if you ignore the features in your e-commerce platform, you can be sure of failing at your first leg on the international online marketplace.
Customer support and experience
Indeed, you are a customer of a particular shop. For example, you love buying products from shop A. the shop is not in your location. You bypass many businesses at your neighborhood. Why? The first reason for your behavior could be the shopping experience. You feel great shopping on the enterprise. Also, they are offering reliable customer support. The same case applies online. Your international e-commerce platform of choice must provide you with sufficient features for enhancing your customer support and experience. If you pay zero attention to this, your online business will be on its way to failing.
You are in business to make a profit. As you are aware, you must drive a sale and receive payment. In the online arena, customers have different preferences on payment gateways. Hence, for you to realize your online objective, your international e-commerce platform must offer or allow you to integrate various payment gateways. So, you must prioritize it.
Other topics that you can check in:
- Ecommerce Platform
- Multi Channel Selling Platform
- International Online Marketplace
— Multichannel (@Multichannel_NL) 17 de abril de 2018